Apple’s generative AI platform, Apple Intelligence, was launched at WWDC 2024 as a suite of tools designed to enhance everyday productivity. Framed as “AI for the rest of us,” the system integrates across familiar Apple apps and introduces new writing, image, and assistant capabilities.

Users can summarize, proofread, or compose text in Mail, Messages, Notes, and Pages. Creative tools include Genmoji and Image Playground, while Siri gains cross-app functionality, onscreen awareness, and a modernized interface. Future updates with iOS 26 will deliver Visual Intelligence and Live Translation.

Released in October 2024 with iOS 18.1, iPadOS 18.1, and macOS Sequoia 15.1, Apple Intelligence initially supports U.S. English. Additional languages are expected in 2025. Devices supported include iPhone 16, iPhone 15 Pro/Pro Max, and Macs or iPads with M1 chips or later.

Privacy and efficiency are central to the system. Apple Intelligence relies on lightweight on-device models for everyday tasks, while more demanding queries run on Private Cloud Compute, ensuring data protection.

Through a partnership with OpenAI, ChatGPT is integrated directly into Siri and Writing Tools. Apple has also signaled openness to supporting Google Gemini in the future. Developers gain access to Foundation Models, enabling offline AI features in third-party apps.

A major Siri revamp is scheduled for 2026, signaling Apple’s continued investment in AI innovation.