Apple’s 2023 WWDC keynote put artificial intelligence front and center. By contrast, the 2024 presentation scaled back the emphasis on Apple Intelligence, instead spotlighting updates to operating systems, services, and software. The showcase also debuted a refined “Liquid Glass” visual style and a new naming convention for products.

Still, AI advancements were part of the mix, with announcements including an image recognition system, a digital workout coach, and real-time translation capabilities.

Visual Intelligence
Apple’s Visual Intelligence uses AI to identify and provide details about objects, locations, and apparel. The latest version enables direct interaction with on-screen content. For instance, when browsing social media, users can launch an image search tied to what’s displayed, using tools such as Google Search and ChatGPT. The feature will be available via the Control Center or a customized Action button when iOS 26 rolls out later this year.

Workout Buddy
Workout Buddy brings AI-driven motivation to fitness sessions. Using text-to-speech, it mimics a trainer’s voice, offering encouragement and sharing performance stats such as fastest mile times and average heart rate.

Live Translation
Powered by Apple Intelligence, this feature supports instant translation of text and speech in Messages, FaceTime, and calls, allowing seamless communication across different