From Slay to Born: Berlin AI Startup Raises $25M for Social AI
Fabian Kamberi, co-founder and CEO of Born, says most AI companions today isolate users rather than bring them closer together. He argues that the future of AI lies in shared interactions that strengthen human bonds.
Born’s main product, Pengu, allows two users to co-parent a digital pet. The app has surpassed 15 million users worldwide under a freemium model, though paid subscriber numbers have not been revealed. The design encourages collaborative engagement between friends or couples, positioning Pengu as more than just a virtual pet.
Formerly known as Slay, Born has raised $25 million from investors including Accel, Tencent, and Laton Ventures. With this funding, the startup aims to expand into the U.S. market through a New York office and introduce new AI characters, such as a learning-focused companion.
The company is also developing a separate social AI product for younger audiences aged 16 to 21. These companions will be culturally attuned, capable of behaving like real friends and sharing TikTok or Instagram content. Kamberi expects rapid user adoption driven by social sharing. Backers see Born at the forefront of creating emotionally intelligent social AI.